Circular Uppsala is an initiative for a more sustainable city that reuses and recycles more waste, and takes responsibility for our precious drinking water.

The city of Uppsala wants to reduce the amount of plastic found in the general waste, reduce food waste, and lower the amount of used water from 138 liters to 100 liters per person/day.

The solution was to show how long it would take to fill famous landmarks in the city with the left-over food, the amount of misplaced plastic and the amount of water we’re trying to save.

We created animations of the various landmarks as most of the campaign went on social media, with additional print ads, digital ads and a tabloid sized newspaper sent to all the households in the region.